Studio Villa

Collection One Theory

 Theory  Collection One  No Past, No Present & No Future  September 19th, 2016  "As I saw an Angel come down from Heaven, Having the Key of the Bottomless Pit, and A Great Chain in His Hand."  With hours of sitting down in my Queens bedroom in the early months of moving to New York City. It had been on my heart to begin to create a library of physical objects to convey what was on my mind for what Studio Villa would be. To make something with strong roots, firm meaning and great design.   I began to see the original Look Book collection take place right before me, the way I looked at things shifted, objects, fabrics, the Word. Looking through these draft, deep chapters of Revelation. Taking this all in and applying it to what I envisioned the physical objects to be took a bit. I have always been interested in redesigning the everyday objects. Things we don't even think about, Candleholders, House-ware and Fabrics. How do I take a timeless object, and redefine its meaning. How do I give it new life.      These objects became the everyday things we wear. Sweaters, Trousers, Bags. Things we just put on and for the most, things we don't care to much about. We care about the vibrant, affluent articles. However our minds seems to always look over something we see so often. I wanted to take this, and make it feel new.     I found this new design method that i'd just call Chaotic Minimalism. Find a simple base, go through trial and error of creating patterns, scans and type treatment.  —  This was the first garment I had created in which this process came to me, we see the key elements I have spoken of at play. An everyday article of clothing, A type hierarchy and a hand altered pattern that begins to create a space where a void was.  While this was a clear direction for me to continue to create a collection. I didn't want empty design. I see all to often great design with little meaning, perhaps not everything needs to have a massive theory. However, with this instance a depth needed to be clear throughout every piece of clothing and media translation it was shown through.  —

Theory

Collection One

No Past, No Present & No Future

September 19th, 2016

"As I saw an Angel come down from Heaven, Having the Key of the Bottomless Pit, and A Great Chain in His Hand."

With hours of sitting down in my Queens bedroom in the early months of moving to New York City. It had been on my heart to begin to create a library of physical objects to convey what was on my mind for what Studio Villa would be. To make something with strong roots, firm meaning and great design. 

I began to see the original Look Book collection take place right before me, the way I looked at things shifted, objects, fabrics, the Word. Looking through these draft, deep chapters of Revelation. Taking this all in and applying it to what I envisioned the physical objects to be took a bit. I have always been interested in redesigning the everyday objects. Things we don't even think about, Candleholders, House-ware and Fabrics. How do I take a timeless object, and redefine its meaning. How do I give it new life. 

 

These objects became the everyday things we wear. Sweaters, Trousers, Bags. Things we just put on and for the most, things we don't care to much about. We care about the vibrant, affluent articles. However our minds seems to always look over something we see so often. I wanted to take this, and make it feel new.

 

I found this new design method that i'd just call Chaotic Minimalism. Find a simple base, go through trial and error of creating patterns, scans and type treatment.

This was the first garment I had created in which this process came to me, we see the key elements I have spoken of at play. An everyday article of clothing, A type hierarchy and a hand altered pattern that begins to create a space where a void was.

While this was a clear direction for me to continue to create a collection. I didn't want empty design. I see all to often great design with little meaning, perhaps not everything needs to have a massive theory. However, with this instance a depth needed to be clear throughout every piece of clothing and media translation it was shown through.

           This was a short, expression film  I had made to begin to give a viewer a feeling, set them up for looking at the clothes the way I see them. Music is a massive influence when I am designing, whether it be for myself or a client. Music makes everything. The first half was a short piece my siblings and I had created a few years back, it has always stuck with me and captures what I was imagining for this video on a audible perspective. I will most likely grow this track with every release and collection, reformatting its meaning.         

 

 

 

This was a short, expression film I had made to begin to give a viewer a feeling, set them up for looking at the clothes the way I see them. Music is a massive influence when I am designing, whether it be for myself or a client. Music makes everything. The first half was a short piece my siblings and I had created a few years back, it has always stuck with me and captures what I was imagining for this video on a audible perspective. I will most likely grow this track with every release and collection, reformatting its meaning.

 

 

 

        February 14th, 2017   Skipping over to a few months after release. I had wanted to create a few pieces for the public, something a consumer can take from the look-book and still fully capture the same feeling. These were 4 total objects.   —   Taking key points from pieces I felt had great meaning in the original and translating them for a new revision, months later. My collection had relied on a small palette that I use for the majority of my brand. These soft tones and harsh blacks were vital to be recreated over and over.  —   There was something about seeing the entire process that grew me as an Artist, Graphic Designer and Human all at once. From the start it had been about one idea, Raising the Name of the One. In a new way, the way I see him. I am humbled to see it come to life with help of amazing friends and family.       Isaac Villanueva

 

 

February 14th, 2017

Skipping over to a few months after release. I had wanted to create a few pieces for the public, something a consumer can take from the look-book and still fully capture the same feeling. These were 4 total objects. 

— 

Taking key points from pieces I felt had great meaning in the original and translating them for a new revision, months later. My collection had relied on a small palette that I use for the majority of my brand. These soft tones and harsh blacks were vital to be recreated over and over.

— 

There was something about seeing the entire process that grew me as an Artist, Graphic Designer and Human all at once. From the start it had been about one idea, Raising the Name of the One. In a new way, the way I see him. I am humbled to see it come to life with help of amazing friends and family. 

 

Isaac Villanueva